the gym sock inside the bikini bottom.
I know New York and New Yorkers can be really, really confident, but this was an EPIC failure. Wonder if someone lost a job over that – YIKES!
It may be called the Super Bowl, but, was any part of the event actually super this year?I kinda didn’t think so, despite the fact that it was, apparently, the most-watched TV event of all time – with 166.8 million total viewers, according to statistics released on Twitter by the New England Patriots (#NewEnglandPatriots, @Patriots) early this week.
I’m not a sports commentator, so, all I’ll say is that it didn’t seem like either team was playing really well; it was more a question of who was playing worse. Feel free to dispute this, but I did hear “real” sports experts saying this, instead of just talking about how the Pats “played dropsy.”
Unless you’ve been living under a rock the past few months, you know that Madonna was the star of the half-time show. IMHO, not a great choice. The Boss? YES. The Stones? YES. Aerosmith?YES. Tom Petty? Yes. Madonna? NO.
I heard they actually had to lengthen the half-time break in order to have enough time to get her elaborate stage set up. Americans waited with bated breath as Madonna and an army’s worth of dancers took to the stage wearing Egyptian-inspired (read: stupid looking) costumes.
She performed a 5-song set, including hits “Vogue,” “Music,” “Open Your Heart” and “Like a Prayer” with a new song, “Give Me All Your Luvin” — complete with cheerleader-like moves and repetition — thrown in. One of my fave Tweets of the night referred to this new ditty, saying, “Madonna, the 80’s called...Toni Basil wants her sound back.”
Then, there were her guests, LMFAO, M.I.A., Nicki Minaj and Cee Lo Green. This American, for one, was underwhelmed.They didn’t add anything to the performance, except when M.I.A. flipped the bird at the camera, eliciting apologies from NBC and giving tabloids fodder for days to come.
For me, the best part of the half-time show was the video intro which featured Madonna in an elevator with Jay Leno whose smartphone ring, we learn, awkwardly, is “Like a Virgin.” In case you missed it, you can watch the full performance on YouTube at http://www.youtube.com/watch?v=ROkhklj0ZGs.
The Ads – aka Brand Bowl
There were very few tech ads (How many years running can “Go Daddy” repeat the totally neither here nor there, as far as marketing a product goes, hot girl ad?) and not too many celebrities, Deutsch noted. There were LOTS AND LOTS of dogs and babies though. YAWN. “Cars, babies and dogs dominated,” Deutsch commented on Access Hollywood Live. “You saw real back to basics stuff this year.”
Oh, honorable mention…must throw in H&M’s David Beckham ad…because, why not?YUM. Apparently, the ad inspired more than 850,000 Tweets (!) and, additionally, earned H&M the “8th most talked about” company slot, according to social media experts, Mashable.http://mashable.com/2012/02/06/brand-or-celeb-social-media-shows-who-super-bowl-ads-helped-most.
Three words:Gisele, Gisele, Gisele. The Brazilian supermodel stood by her man, Pats QB Tom Brady, publicly slamming hubby’s teammates in the face of hecklers. Us Magazine shows the recap: http://www.usmagazine.com/celebrity-news/news/gisele-drops-f-bomb-blaming-tom-bradys-teammates-for-losing-super-bowl-201262?utm_source=dailynewsletter&utm_medium=email&utm_campaign=newsletter
Now, now, Gisele. I love Tommy (even though he did break my heart Sunday night and the hearts of all my New England family and friends), but Gisele should know better than to engage in the fray.It’s not like she’s not a super-celebrity in her own right.Some praised her. More bashed her. Personally, I thought it sweet — yet simultaneously emasculating — that she came to his rescue, but the way she did it was wrong. Don’t slam the team, Gisele. Stick to modeling.
Congrats to the NY Giants on a job well-done!
