Yes, this is English I’m speaking. Chainification is a term used to describe the influx of chain stores in a given area. I’m sure you’ve seen it in your own neighborhood- first a Subway moves in, then an Anne Taylor, and before you know it you’ve got a real live Kmart breathing down your neck. Chainification, more times than not, goes along with gentrification, both phenomena that kill off the true culture of a community. It’s our local businesses that keep our neighborhoods alive, though, not Urban Outfitters. A newly launched website, CityMaps, which I am completely obsessed with, pinpoints all the businesses that dot our grid. The large colorful logos demarcate chain, or big box, stores. I couldn’t resist making a comparison of the UES versus the EV. I think the colored-logo-ratio speaks for itself….
Manhattan
Brooklyn
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