Chainification - Upper East Side Shopping - MovinOnUp NYC

NearSay N-Sider
Wed, Feb 15, 2012
Chainification

Yes, this is English I’m speaking.  Chainification is a term used to describe the influx of chain stores in a given area.  I’m sure you’ve seen it in your own neighborhood- first a Subway moves in, then an Anne Taylor, and before you know it you’ve got a real live Kmart breathing down your neck.  Chainification, more times than not, goes along with gentrification, both phenomena that kill off the true culture of a community.  It’s our local businesses that keep our neighborhoods alive, though, not Urban Outfitters.  A newly launched website, CityMaps, which I am completely obsessed with, pinpoints all the businesses that dot our grid.  The large colorful logos demarcate chain, or big box, stores.   I couldn’t resist making a comparison of the UES versus the EV.  I think the colored-logo-ratio speaks for itself….


28 chains in this UES snippet


only 5 chains in the same EV snippet

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