A room full of stylishly clad Barbie dolls took it back old school for the next female generation.
As part of a broader product placement scheme, Barbie's Dream Closet opened in the David Rubinstein Atrium this weekend to showcase the global brand and new interactive BarbieWow website, Racked reports. The Closet pop-up was only open for the weekend, decking the halls with dolls of Barbie, scaling to the size of your average woman.
The whole statuesque ensemble were sporting today's fashion with an oldy twist to pay homage to Barbie history. As already explained, this was more of a come as you are and leave with nothing exhibition. The main part of the show and highlight of the interactivity was a Kinect-like game where children could virtually try on the clothes of the iconoic figure that for many young girls were their first foray into the world of "fashion" before they advanced to raiding their mother's closets.
Stephanie Cota, a Mattel senior vice president told The Wall Street Journal, "The only thing bigger than bringing Barbie's Dream Closet to life is the stretches of a young girl's imagination."
According to the WSJ, interesingly enough, amongst all the positive and negative images of Barbie over the years, the most subversive imagery to date is that of the Toy Story movies. The closet tried to rise above that apparently, even though they were playing a lot of bubblegum pop songs, including Katy Perry's "I Kissed a Girl."
Say what you will about the Barbie Doll, but she's a hard worker giving false hope to young women that can never live up to such a literally drawn up image, and feeding the pockets of the fashion industry.
To that effect, this BarbieWow system will be available away from the larger Closet on your home computer and will be launching the site on a teasing note, with one outfit from the new line available for purchase, CNBC reports.
Another interesting item at the show was the new Barbie Video Cam Doll, designed to customized the t-shirt worn by the doll.
For more on the story check out Racked, The Wall Street Journal and CNBC
